Solving Complex Challenges with Human‑Centered Design
Human-Centered Design (HCD) is an approach to problem-solving that puts people first. It means designing products, services, and systems based on the needs, behaviors, and feedback of the people who will use them. Instead of assuming what users want, HCD involves direct research, testing, and iteration to create solutions that truly work for them.
This methodology was formalized by design experts like Don Norman, who introduced the term in his book The Design of Everyday Things. HCD has since been adopted by organizations worldwide, including IDEO and the Stanford d.school, as a foundation for innovation and user-friendly design.
Learn more:
- IDEO's Human-Centered Design Guide
- Stanford d.school on Design Thinking
- Don Norman's Perspective on HCD
Most teams struggle to bridge the gap between business goals and user needs. I help organizations cut through complexity, identify opportunities, and design solutions that drive measurable results.
Whether you’re looking to streamline operations, optimize customer experiences, or launch a new product, I bring a proven approach to problem-solving through research, strategy, and design.
Transforming ideas into action—facilitating a fast-paced design thinking session where collaboration turns sticky notes into innovation. Rapid insights, big impact.