Wiz Design LLC creates opportunities for cost savings, revenue growth, and process optimization in finance, e-commerce, and SaaS. Proven results include $5.5M in new sales, streamlined financial workflows, and scalable design systems that save thousands of work hours.

From Graphic Design to UX Leadership

My first role at a full-service advertising agency introduced me to web design and development—a challenge I embraced wholeheartedly. By mastering front-end development, I generated thousands in new revenue while saving hundreds of thousands in previously outsourced web development costs. When my creative director was deployed to Iraq, I stepped up to lead the art department, gaining invaluable experience in creative direction, sales, and production management.

Over the years, I’ve held pivotal roles at agencies, retail giants, and Fortune 500 companies, refining my expertise in UX, digital transformation, and strategic design. At PPG Industries, I built and led a global UX practice, training designers, facilitating design thinking workshops, and driving digital innovation. My work directly contributed to millions in online sales, operational efficiencies, and streamlined development processes.

Facilitating collaboration and driving innovation through design thinking in every workshop.

Driving Business Impact Through Design

E-commerce Success: Spearheaded a digital initiative that generated over $5.5M in sales in its first two years.
Operational Efficiency: Led design efforts that saved 7 FTE annually, eliminated 2,000+ development hours per year in email marketing, and reduced engagement time by 37 hours per M&A financial transaction.
Scalable Solutions: Established a design system that streamlined product development and improved consistency across platforms.

What I Bring to the Table

My experience spans B2B, fintech, retail, e-commerce, and enterprise organizations with revenues exceeding $14B. I excel at building relationships, leading cross-functional teams, and solving complex UX challenges. Whether I'm optimizing workflows, designing financial platforms, or enhancing customer experiences, my goal is always the same: to create intuitive, human-centered solutions that align with business objectives.

I’m currently freelancing and seeking my next opportunity—a senior-level or leadership product-design role where I can blend design expertise, strategy, and collaboration to drive meaningful digital experiences.

Download My Resume

Soft Skills and Leadership

Stakeholder Management: Building trust and aligning diverse perspectives to achieve goals, even in challenging environments.
Excellent Verbal and Written Communication: Clear, concise messaging tailored to cross-functional teams and executive leadership.
Change Champion: Advocating for process improvements and fostering a culture of Agile adoption.
Workshop Facilitation: Leading virtual and in-person workshops that align teams, solve problems, and drive actionable outcomes.
Leadership and Management: 5 years of formal management experience and 20+ years in informal leadership roles.
Driving Organizational Buy-In:
- Secured buy-in for user research in environments previously resistant to its value.
- Successfully received funding to staff a dedicated design system team.
- Educated executives on the strategic value of design and design thinking, fostering executive support.
- Helped mature development teams towards a more advanced Agile practice.
- Enabled engineering and product owners to recognize the importance of usability testing, resulting in better product outcomes.

Jesse strongly embodies the values of Curiosity and Collaboration. He always prioritizes the end-user’s view, helping create better experiences. Jesse’ s attention to detail and customer-centric approach make him invaluable to any agile team, driving the creation of more accessible, intuitive applications.

Davin R., Business Analyst

Hard Skills

Agile Scrum Expertise: 5+ years of experience and formal training.
Proficient in Atlassian Suite (Jira & Confluence) and Azure DevOps: Skilled in managing Agile workflows, creating detailed project documentation, and facilitating cross-team collaboration through custom dashboards, user stories, and knowledge bases.
Figma Expertise: Certified by Maven; advanced prototyping, variants, variables, and auto layout skills.
HTML, CSS, and Accessibility (Web Content Accessibility Guidelines (WCAG)): 20+ years of hand-coding experience, including this portfolio.
Adobe Creative Suite: Mastery of Photoshop, Illustrator, Dreamweaver, and InDesign.
Prototyping Tools: Figma and HTML, with prior experience in Axure, XD, and Sketch.
UX Research: Discovery interviews and usability testing. Experience with mutiple usability testing platforms including UserTesting.com, Userlytics, and UserZoom.
Social Media Marketing: SEO, SEM, and Google Business Profile management.
Whiteboarding Tools: Skilled with Miro and Mural for collaboration.

Education, Certifications, and Training

Bachelor of Science, Graphic Design: Art Institute of Pittsburgh
Design Thinking Certification: LUMA Institute (Human-Centered Design Workshop)
UX Certificate (UX Research and UX Management): Nielsen Norman Group (Credential ID: 1029207)
Figma Certification: Maven (Level Up with Figma)
Product Management Basics Certification: Pendo.io
Accessibility Best Practices: Bureau of Internet Accessibility
Agile Software Development: LinkedIn Learning
Leading with Innovation: LinkedIn Learning
Lean Technology Strategy (Series): LinkedIn Learning

Starting Your Business Transformation
Building High-Performing Teams
Moving Fast With Defined Constraints

DevOps Foundations: Lean and Agile: LinkedIn Learning
Lean Foundations: LinkedIn Learning
UX Research Certifications: LinkedIn Learning

UX Research for Agile Teams
UX Research: Going Guerrilla
UX Research: Lean Experimentation

Design Thinking Series: LinkedIn Learning

Implementing the Process
Prototyping
Understanding the Process
Venture Design

Learning Brainstorming: LinkedIn Learning
Learning Design Research: LinkedIn Learning
Learning Design Thinking: Lead Change in Your Organization: LinkedIn Learning
Stay Competitive Using Design Thinking: LinkedIn Learning
frog's FEMA Disaster Relief Innovation: LinkedIn Learning
Agile at Work: Building Your Agile Team: LinkedIn Learning
Aaron Draplin Takes On a Logo Design Challenge: LinkedIn Learning

Frequently Asked Questions

Who is Jesse Wisinski?

Jesse Wisinski is an experience design and product strategy consultant specializing in UX strategy, workflow optimization, design systems, digital transformation, and human-centered product development across enterprise and highly regulated industries.

What industries has Jesse Wisinski worked in?

Jesse has worked across financial services, enterprise software, retail, manufacturing, industrial automation, e-commerce, marketing, and highly regulated enterprise environments. This cross-industry experience provides a broader perspective on usability, operational efficiency, and digital transformation challenges.

What is The Wiz Design?

The Wiz Design is a UX, product design, and digital strategy consultancy focused on creating intuitive, scalable, and business-driven digital experiences. Services include UX strategy, design systems, workflow optimization, usability testing, prototyping, journey mapping, design thinking workshops, and front-end development.

What type of work does Jesse Wisinski specialize in?

Jesse specializes in UX strategy, enterprise workflows, digital transformation, experience design, product design, user research, design systems, process optimization, and human-centered problem solving. His work often focuses on aligning complex business requirements with intuitive user experiences.

Does Jesse Wisinski have experience with enterprise and Fortune 500 organizations?

Yes. Jesse has worked with Fortune 500 companies, enterprise organizations, financial institutions, and large-scale digital ecosystems. His experience includes building UX practices, facilitating organizational change, supporting Agile transformation efforts, and improving operational workflows at scale.

What makes The Wiz Design different from a traditional web design freelancer?

The Wiz Design takes a strategic, business-focused approach that extends far beyond visual design. Projects are approached through the lens of UX strategy, usability, workflow optimization, accessibility, research, design systems, business impact, and long-term scalability rather than simply creating attractive interfaces.

Does Jesse Wisinski have leadership and workshop facilitation experience?

Yes. Jesse has led design thinking workshops, facilitated cross-functional collaboration, trained designers, advocated for UX maturity within organizations, and helped align stakeholders around customer-centered strategies and operational improvements.

What business impact has Jesse Wisinski delivered through UX and product design?

Past initiatives have contributed to millions in e-commerce revenue, significant operational efficiencies, reduced development effort, improved customer experiences, and scalable design systems. Jesse’s work frequently focuses on measurable business outcomes alongside usability improvements.

What tools and technologies does Jesse Wisinski work with?

Jesse works with tools and technologies including Figma, HTML, CSS, JavaScript, Jira, Confluence, Miro, Mural, accessibility standards, prototyping platforms, usability testing tools, SEO strategies, and modern front-end development workflows.

Does The Wiz Design focus on accessibility and usability?

Yes. Accessibility, usability, and human-centered design principles are foundational to The Wiz Design’s approach. Experiences are designed to be intuitive, inclusive, scalable, and aligned with both user needs and business objectives.

What certifications and training does Jesse Wisinski have?

Jesse has completed certifications and training related to UX research, UX management, design thinking, Agile methodologies, accessibility, product management, innovation, and Figma. Training includes programs from Nielsen Norman Group, LUMA Institute, Maven, LinkedIn Learning, and other industry-recognized organizations.

How does Jesse Wisinski approach UX and product strategy?

Jesse approaches strategy through a combination of research, collaboration, usability, business alignment, workflow analysis, and iterative problem solving. The focus is on creating practical, scalable solutions that improve both customer experiences and operational outcomes.

Can The Wiz Design help with Agile transformation and team collaboration?

Yes. Jesse has experience supporting Agile transformation efforts, facilitating cross-functional workshops, improving collaboration between design and engineering teams, and helping organizations mature their product development and UX practices.

How does The Wiz Design support SEO and AI search discoverability?

The Wiz Design incorporates SEO strategy, semantic content structure, accessibility, performance optimization, internal linking, schema markup, and AI-friendly information architecture into digital experiences. These practices help search engines and AI systems better understand website expertise and content relevance.

About Me