Case Study

Creating a Positive First Impression for New Hires

Introduction

In a rapidly evolving and often remote digital landscape, providing new hires with a pleasant onboarding experience is crucial for employee retention, productivity, and engagement. Recognizing significant gaps in our current process, I took the initiative to develop a comprehensive onboarding guide for the Digital organization at my current employer. Starting from scratch, I applied a zero-to-one approach to create an MVP solution based on extensive research and user feedback.

The Problem

Our existing onboarding process was fragmented and inconsistent, leading to high levels of frustration among new hires. Key issues included:

Proactive, Grassroots Approach

I was tasked with creating an onboarding guide for our design team's new hire. Realizing the broader impact this could have, I expanded the initiative to encompass the entire Digital organization. This grassroots effort involved:

  1. Research and Discovery:
    • Conducted workshops with small teams to identify pain points.
    • Interviewed five recent hires, including new managers and mentors.
    • Consulted the head of HR onboarding and experts in Technology, Mobility Support, and Agile Tooling.
    • Analyzed multiple onboarding documents and previous work by the Digital onboarding committee.
  2. Journey Mapping:
    • Created journey maps to visualize the onboarding experience and identify critical gaps and areas for improvement.
  3. Key Findings:
    • Early communication and necessary information were often missing, leading to stress and delays.
    • Lack of setup instructions and login information for company-issued MacBooks caused confusion.
    • Hiring managers frequently overlooked essential onboarding steps, resulting in a poor new hire experience.

Outcome-Based Solution

Based on these insights, I developed a comprehensive onboarding guide designed to:

Results

The onboarding guide received overwhelmingly positive feedback from new hires and managers, being described as 'light years ahead' of the previous process. Key outcomes included:

Conclusion

By adopting a proactive and research-driven approach, I successfully transformed a fragmented onboarding process into a cohesive and efficient experience for new hires. This initiative not only improved the immediate onboarding experience but also laid the foundation for continuous improvements based on user feedback. The success of this project highlights my ability to identify critical issues, engage stakeholders, and deliver practical solutions that enhance user experience.

Companies I've Worked With

  • American Eagle Outfitters
  • Disney
  • Giant Eagle
  • Glidden Paint
  • The Home Depot
  • Liquid Nails
  • Lowe's Home Improvement
  • M&T Bank
  • Nautica
  • Olympic Stains
  • PPG Industries
  • Walmart